Introducing a Novel Concept to Conquer the Market: Cibofresco Marketing Success Story
Services
Client
Year
Website
Challenge
Our client faced the formidable task of introducing a revolutionary product concept to a market unfamiliar with its potential.
The challenge lay in educating the target audience about the product’s unique features and benefits. It was not just marketing a product but introducing an entirely new concept to the market.
Goal
Our goal was multifaceted – to generate awareness, increase brand recognition, and drive engagement, reach, and sales for Cibofresco's pioneering home oil extraction machine.
We aimed to establish a distinctive brand identity, one synonymous with culinary innovation and healthy living. This involved not just showcasing the product but weaving a narrative that resonated with the audience, forging an emotional connection that would endure.
We devised a comprehensive strategy centered around tutorial videos and follow-along content. These videos were crafted to help the audience understand the product intimately. Emphasizing the health benefits and user-friendly nature of the machine became the cornerstone of our Unique Selling Proposition (USP). Additionally, we leveraged free live demos to instill confidence in potential buyers, offering discount codes and coupons during these sessions to encourage conversions.
Result
The campaigns not only generated substantial data to allow for a systematic geographical segmentation of the audience, it led to boosted engagement, new lead generation and even conversion!
Armed with this insight, we pinpointed locations where the product resonated the most. Subsequent campaigns focused on these regions, resulting in a brilliant response. The strategic use of tutorial videos, live demos, and promotional offers not only increased brand recognition but also significantly boosted engagement, reach, and, most importantly, created new leads that were then converted to sales.
Forging Compelling Marketing Stories to Supercharge Sales Success.
Forging Compelling Marketing Stories to Supercharge Sales Success.
