Cibofresco Brand Development

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Revolutionizing the Culinary Experience: Embrace Authenticity with Cibofresco's Home Oil Extraction!

Client
CIBOFRESCO India
Year
2022
Challenge

Our client needed a brand which would reflect their minimalistic and futuristic vision focused on organic food and healthy living.

When bringing in new technology to their industry landscape with a desire to bring awareness to the problem of adulteration in food products, our client recognized the imperative for creating fresh branding to stand out.

The name ‘Cibofresco,’ meaning ‘food’ and ‘fresh’ in Italian, became the foundation of their brand ethos. It encapsulated their dedication to promoting an organic lifestyle while resonating with their audience on a deeper level. The branding encompassed a holistic approach — from visual aesthetics and messaging to a profound discovery of the overall brand experience.

Goal

We did some intense market research, refined their brand message, and created a brand new look to truly showcase their identity.

Armed with insights, we meticulously refined their brand message for authenticity and resonance. Beyond words, we embarked on a creative journey, crafting a fresh visual identity that truly showcases their unique essence. It aimed to create a seamless, minimalist, and futuristic brand identity that would not only embody freshness and health but also captivate and engage their audience, establishing a strong foothold in the evolving market landscape.

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Result

The new branding strategy brought the client - increased customer engagement, a boost in sales, and a stronger brand presence in the market.

The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.

Bringing an Organic Lifestyle for a Healthier You!

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Bringing an Organic Lifestyle for a Healthier You!

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